Kristy Vallely

'The Imperfect Mum' Entrepreneur, Social Activist, Influencer, award winning blogger with tens of thousands of followers, high engagement and interaction levels, and a broad influence in Social Media. Kristy won the 2016 Cairns Regional Council Cairns Woman of the Year award, Australian AusMumpreneur Award for "Making a Difference" and has been listed as one of the most clickable women in Australia by news website Mamamia. She is invited to various interstate blogger’s conferences, and asked to critique various products and destinations by organisations such as Port Douglas and Daintree Tourism. 


Kristy holds her Imperfect Mum Conferences (Empower Your Life & Empowering Women) in Cairns, Townsville, Brisbane & Melbourne.

The Imperfect Mum

Kristy Vallely’s blog The Imperfect Mum is about a mother sharing her personal experiences: the good and the bad. Launched in 2011: The first blog post was viewed over 5,000 times within the first 15 days. Today, The Imperfect Mum Facebook page has over 70,000 Facebook ‘Likes’ and the website has evolved into a question and answer forum being visited by over 100,000 unique users per month.

Visual Obsession provides all Graphic design, Facebook Marketing and Website Development for the Imperfect Mum brand including events and conferences.

Photo credits: Blueclick Photography

Recent Highlights

  • Cairns Regional Council Women of The Year 2016